The Mobile Marketing Market report categorizes the market into solutions, user types, industries, and regions. Solutions include:
- mobile web,
- location-based marketing,
- mobile email,
- in-app messages,
More other solutions are being used daily. User types are divided into large enterprises and small & medium enterprises, while industries cover retail & e-commerce, travel & logistics, automotive, BFSI, telecom & IT, among others. Geographically, the market is segmented into North America, Europe, Asia-Pacific, and the Rest-of-the-World.
North America is expected to maintain its position as the largest market, driven by advanced technology in advertising and high internet and smartphone usage. Europe, ranking second globally, benefits from the presence of notable players and widespread adoption of mobile marketing among agencies, brands, and retailers. The Asia-Pacific region is emerging as a profitable market, especially in India and China, due to increased demand from retailers and investments in efficient mobile platforms.
The market is highly competitive with established players engaging in strategies like acquisitions, collaborations, and technology launches to stay ahead. These companies focus on developing mobile marketing platforms for various stakeholders, including agencies, brands, and retailers, to enhance digital shopping experiences and drive foot traffic to physical stores.
Recent developments include a partnership between Mail Metro Media and Ozone to provide targeted solutions directly to agencies and brands, and a collaboration between the Foundation for Chiropractic Progress and several chiropractic colleges for an innovative mobile marketing campaign.
Market Research Future (MRFR) offers comprehensive analysis and forecasts for various markets, focusing on quality research and answering key questions for a global clientele.
