The Cliffs of Moher, one of Ireland’s most spectacular natural attractions, have seen a significant surge in tourist numbers, as revealed by recent data. This article delves into the factors contributing to this increase and the broader implications for Irish tourism.
Concise Article:
In 2014, the Cliffs of Moher in County Clare, Ireland, witnessed a remarkable 12.5% increase in tourist visits, reaching 1,075,000 and surpassing the one million mark for the first time. Eamonn McKeon, Chief Executive of the Irish Tourist Industry Confederation, attributes this growth primarily to more North American visitors, influenced by the strong US dollar and the residual impact of the 2013 Gathering tourism campaign.
McKeon also noted the potential yet-to-be-seen effects of the Wild Atlantic Way, a new tourist attraction launched that year. He emphasized the significant role of increased air and ferry access to Ireland in boosting tourism. The number of flights into Irish airports, particularly Shannon Airport, has been a key factor, as outlined by Katherine Webster, Director of the Cliffs of Moher Visitor Experience. She highlighted the influence of new routes and the Cliffs’ inclusion in the Wild Atlantic Way, along with other factors like the Cliffs of Moher coastal walk and historical connections.
The growth in tourism is not limited to traditional markets like the US, UK, Germany, and France, but also includes emerging markets such as Australia, South Africa, China, and South America. To capitalize on this momentum, Tourism Ireland has launched a €1 million marketing campaign targeting Britain, the US, and Continental Europe. This campaign includes television ads in major US cities and promotional activities in European media and cinemas.
The Cliffs of Moher’s record-breaking visitor numbers in 2014 highlight the successful intersection of strategic marketing, improved accessibility, and the enduring appeal of Ireland’s natural beauty. This trend bodes well for the future of Irish tourism, promising continued growth and diversification of its visitor base.
